University Communications

Strategic Consulting

Brown’s central marketing team offers strategic consulting services designed to support academic and administrative units in achieving their marketing communications goals, helping them develop strategies that align with the University’s institutional values, strengthen its reputation and advance its priorities.

Whether launching a new initiative or promoting a longstanding program, our marketing team provides strategic guidance and best practices to empower campus partners to tell engaging stories that elevate Brown’s excellence and drive impact.

What we offer:

  • Message Development: we help campus partners develop key messages for their constituents that align with unit-level goals and reflect Brown’s mission and values.
  • Visual Identity Management: we help campus partners align their communications with Brown’s visual identity standards, ensuring consistency in visual content that elevates Brown’s reputation.
  • Digital Marketing and Social Media Strategy: we help campus partners develop digital and social media strategies that amplify Brown’s impact and drive action.
  • Best Practices, Resources and Templates: we provide guidance and best practices related to a range of marketing needs – from project briefs and content calendars to accessible design templates and metrics dashboards.

Note: Strategic consulting sessions are free of charge and typically limited to one hour with the goal of helping campus partners develop effective marketing strategies to be implemented by the unit directly or as fee-for-service projects with OUC or an approved external vendor.

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Strategic Marketing Campaigns Portfolio

Examples of collateral produced for this campaign, including printed materials and web assets.
 

Brown’s Economic Impact

To showcase Brown’s economic impact on Providence and Rhode Island, OUC created a webpage and digital advertising campaign featuring custom graphics and compelling videos highlighting local businesses who partner successfully with Brown.

Economic Impact webpage

Brown Votes

OUC writers collaborated with the Brown Votes team to edit web copy, email messaging, social media posts and a series of text-on-screen videos designed to remind students, faculty and staff about the importance of voting and where to cast their ballots.

Brown Votes on Instagram

Various screen designs from the Brown Votes campaign.
 

Examples of email and printed material from this campaign.

The Watson School of International and Public Affairs

OUC played a key role in the launch of the Watson School at Brown, delivering a comprehensive suite of marketing and communications materials – such as an advertising campaign, distinctive recruitment materials and branded assets for the official launch event – to celebrate the school’s mission and impact.