• Provide clear, concise but descriptive alt text for all images on all platforms.
• Provide easy-to-read captions on all video posts.
• Follow AP Style and Brown Editorial Style when drafting posts: clear, simple and easily understood by a diverse audience (e.g., avoid insider abbreviations or terminology).
• Capitalize the first letter of each word in a hashtag to ensure screen readers can accurately read them, and place hashtags at the end of a post, not in the middle, to avoid reader interruption.
• When using emojis:
  • Don’t use emojis to replace text.
  • Place emojis at the end of the post, not in the middle.
  • Limit to three emojis per post.

1. Add Alt Text to Images

• Before posting, tap “Advanced settings” → “Write alt text.”
• Write a brief, descriptive caption of what is in the image (e.g., “A golden retriever playing on the College Green”).
• If you forget, you can edit the post later and add alt text.

2. Write Clear, Descriptive Captions

• Write in plain language.
• Include any important visual details (such as text in an image or key actions).
• Avoid overusing emojis or special fonts that screen readers can’t interpret.

3. Add Captions or Subtitles to Videos

• Turn on auto-generated captions in Instagram Reels or Stories, or upload your own.
• Check and edit for accuracy before posting.
• Ensure captions are readable (contrast, size, placement).

1. Add Alt Text to Images

• Facebook auto-generates alt text, but it’s often inaccurate.
• To edit: click “Edit Photo” → “Alternative text” and write a brief, descriptive caption of what is in the image (e.g., “Two friends laughing while drinking coffee at a café”).

2. Write Clear, Descriptive Captions

• Include context and describe any key visuals or actions.
• Avoid text-only images without describing what is in them.
• Avoid overusing emojis or special fonts that screen readers can’t interpret.

3. Add Captions or Subtitles to Videos

• Upload videos with captions (.srt files) or turn on auto captions in Creator Studio.

1. Add Alt Text to Images

• Turn on the image description feature in settings.
• When posting, tap “Add description” under your image and write a brief, descriptive caption of what is in the image.

2. Write Clear, Descriptive Tweets

• Avoid using all caps, special fonts, or emoji-only messages.
• Use CamelCase for hashtags (e.g., #AccessibilityMatters) so screen readers can pronounce them correctly.

3. Add Captions or Subtitles to Videos

• X allows closed captions when uploading from desktop or via professional tools.
• If auto captions aren’t available, include a short summary of the audio in the tweet.

1. Add Alt Text to Images

• When uploading an image, click “Add alt text.”
• Write a brief, descriptive caption of what is in the image.

2. Write Clear, Descriptive Captions and Posts

• Keep your language clear and structured.
• Use bullet points or short paragraphs to make long posts easier to read.
• Include visual descriptions when relevant (e.g., for infographics).

3. Add Captions or Subtitles to Videos

• Upload videos with closed captions (LinkedIn supports SRT files).
• Avoid auto-generated captions without reviewing accuracy.

1. Write Clear, Descriptive Captions

• Upload a caption file (like .srt or .vtt) or use YouTube’s auto-captions.
• Always review and edit auto-captions — they often miss words or punctuation.
• Include speaker labels or sound cues (e.g., [music playing], [laughter]).

2. Provide a Transcript

• Add a full transcript in the video description or as a pinned comment.
• Transcripts help users who can’t access audio or video.

3. Add Descriptive Titles and Thumbnails

• Use clear, meaningful titles — avoid clickbait.
• Make sure thumbnails have high contrast and no essential text-only content.
• Describe visual elements in the video title or description if needed.